My Smart Dose is a cooperative effort of the Alabama Department of Mental Health and the Substance Abuse and Mental Health Services Administration. Thanks to a grant provided by SAMHSA as part of the Governor’s Council on Opioid Overdose and Addiction, this critical issue received a voice for change.
Copperwing was asked to create messaging that would help break the cycle of prescription drug abuse among young people through prevention, education, and awareness. The strategic decision to take a hopeful and positive stance clearly distinguishes the campaign from past scare tactics. Upfront and relatable, the campaign’s information is shared peer-to-peer.