Alabama’s State Department of Mental Health in coordination with the Substance Abuse and Mental Health Services Administration, commissioned Copperwing to help reduce the stigma associated with opioid addiction and misuse. Prescribed opioids had reached an alarming level. Alabama held the number one slot in the country. Health workers, social workers and agency administrators candidly shared their knowledge.
The resulting theme “Courage for ALL”, was a call to arms — to defend Alabamians against the destructive nature of opioid addiction. Copperwing activated an integrated communications plan representing a broad demographic conveying that addiction can affect anyone, anywhere.